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Content Marketing 101:How to plan and execute a content plan that drives (targeted) traffic
Lead by Erez Weinstein: We will discuss the concept of content marketing, the process of creating a content plan targeted to potential customers and illuminate how to write interesting, fresh and unique content today.
Workshop Overview:
Foundations
- What is content marketing and why it is important that you do it
- Find out what your customers (or potential customers) are interested in.
Creating a content plan
- The basic structure
- Finding out what to write about
- How to write effective titles
- Do it yourself or find help
Executing the content plan
- How often should you upload new content
- Writing content yourself
- How to distribute your content for greater reach
- Measure and adjust your content
- Finding new ideas and keep going
Workshop Overview:
Foundations
- What is content marketing and why it is important that you do it
- Find out what your customers (or potential customers) are interested in.
Creating a content plan
- The basic structure
- Finding out what to write about
- How to write effective titles
- Do it yourself or find help
Executing the content plan
- How often should you upload new content
- Writing content yourself
- How to distribute your content for greater reach
- Measure and adjust your content
- Finding new ideas and keep going
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ATDC
The Advanced Technology Development Center (ATDC) is a startup accelerator that helps technology entrepreneurs in Georgia launch and build successful companies. Headquartered in Atlanta’s Technology Square, ATDC serves as the hub for technology entrepreneurship...