Time Zone
Time Zone
(GMT-05:00) Eastern Time (US & Canada)
Gerogia, USA
No records

Stephanie Redcross is the founder and managing director of Vegan Mainstream – a San Diego-based marketing company that strives to bring mindful companies and services into the mainstream. Having observed her parents’ entrepreneurial spirits and experiences in business ownership, Stephanie learned early on that passion and hard work are the cornerstones to success. Passionate herself about living and advocating a vegan lifestyle for health, environmental, and ethical reasons, Stephanie has made it her life mission to help likeminded entrepreneurs and small to mid-sized companies reach and exceed their goals. She also hopes to encourage all businesses to consider both the ...See All


University of Michigan
BA, Political Science & Japanese
1994 – 1998

Experience and Distinctions

Stephanie has over a decade of experience in marketing – from small businesses to a Fortune 500 company, where she actively developed new markets through grassroots efforts paired with cutting-edge technologies. A firm believer in collaborative marketing approaches, Stephanie has experience growing her employers’ businesses by identifying and prioritizing growth strategies while simultaneously fostering global employee participation through online tools such as surveys and blogs.

Expert Academy on LiL
21 Completed Sessions
Last Session:
Sat Mar 30 2013 at 03:30 pm EDT
Last Log-in:
Thu Dec 29 2016 at 10:34 am EDT
On Learn It Live Since:
Friday Mar 2, 2012
Classes (12)
Sort by:
Ever feel like you are doing all the right things to market your writing, but it’s not coming together? This course will show you how to develop an integrated approach to your book promotions instead of managing each activity as an individual’s task. For example, do you invite your Facebook fans to your book signings? Do you ask everyone at book signings to join your mailing list? Do you have welcome emails sent to all new followers? Have you ask your Twitter followers to post reviews about your books? These areas are sometimes neglected in a marketing campaign, and we’re here to help you leverage these important moves for your book marketing campaign! The key to a successful marketing campaign is being able to leverage your actions and the action of others to drive awareness of your message, help others, and increase overall book sales. In this program, our primary goal is to teach you how to integrate and build a community of followers that not only buy your books but also promote it to their friends and family. Since your book or cookbook is a tool for driving change and transformation, by focusing on developing a support system around your community, you will be able to create a long-lasting relationship with your followers. We will encourage you to think strategic and long term when developing your plans, while also taking a targeted approach when taking action. Topics Include: Identifying Goals & Setting A Strategy Managing A Book Launch Plan Integrating Tools ( Blog, Social Media and Email Marketing) Generating Buzz and Conversation Building A Community Around Your Books or Message Getting The Most Out Of Promotions & Giveaways How It Works: Each week, participants will receive a list of learning goals and testing strategies. During the week, you will be provided with training videos, homework assignments, and opportunities for feedback. While you can complete each training module at your own pace, this course is designed to be completed in 30 days. ALL SESSIONS ARE RECORDED - AVAILABLE TO REVIEW AT ANY TIME
Need a basic introduction or review of book marketing basics? This “Marketing 101” 30-minute webinar will reveal what every cookbook and health author should do to ensure maximize exposure for their book and brand. If you are new author, this class is especially important because it will help you lay the foundation for your book promotion. We will walk through a handy checklist of key steps to take before and during your book launch. If you’ve already launched your book, the checklist can be converted to a 60-day plan to establish your brand and book’s market appeal. This free course will provide the platform for your future, continued success, no matter what stage of authorial marketing you’re in currently.
Generate leads, find content fast, connect with relevant people and stay informed of industry news by managing and establishing Twitter lists. It's that easy!! Twitter list help you follow similar groups of people, bloggers and business that cater to your interest. Due to the 140 character limit per post, it is one of the fastest ways to remove the clutter and find the information you need. Content and information discovered via twitter list can be leveraged for Facebook post, blog posting ideas or even product feedback. So, time spent creating twitter list will not only make you more effective in twitter, but will impact your overall content and marketing strategy.
Not sure which tool is right for your business or blog? Twitter? Linkedin? Google+? Youtube? Pinterest? It's nearly impossible to do them all, so you need a guide, a tool, a process to determine which tool will give you the best return for your efforts. During this webinar we will recommend which social media platform to use for a specific purpose. Platforms Under Review: Facebook Twitter Linkedin Google + Youtube Scribd Pinterest Blogs (Blogger/Wordpress) Instagram We will review one additional network based on the audience's choice….so let me know which network we should analyze.
Wish you had the pulse on the latest marketing trends and tools? Well, here is your opportunity to learn how to grow your non-profit, blog, brand, audience or sales using the latest techniques. We will review 1 to 2 marketing trends for each of the following marketing channels - Public Relations - Blogs - Twitter - Facebook - Email Marketing - Advertising Regardless if you are a newbie or an expert, these tools and tips can be implemented by anyone who is passionate about their product, their cause or about impacting our world in a positive way.
Knowing where your business is headed is a big part of figuring out how to make it a success. A marketing plan provides that roadmap that can drive action and make sure you are moving fast in the right direction. Don't leave your Marketing to chance, chart your path TODAY! Learn the basic of a winning marketing plan. Learn How To: - Determine Business Objectives - Evaluate Marketing Channels - Develop A Rollout Calendar - Set Achievable Priorities - Monitor "The Right" Results - Select The Appropriate Marketing Plan Template
Want to promote your business, brand or blog on Facebook and Twitter, but feel like you just don't have enough time in the day? Imagine managing both Facebook and Twitter in only 15-minutes a day! During this interactive session we will show you the tools and systems you will need to make social media management a snap.
An assessment of some of the best practices and common pitfalls found on Vegan business, community and blogger Pages. Learn what to do and what not to do. While I've done reviews of popular Facebook pages like Starbucks and Red Bull, I haven't seen an extensive analysis of the ever growing volume of Vegan Facebook Page. So, I thought I would personally do this review and share my results with you. Topics Covered: - Innovative ideas for giveaways and contests - Top three engagement tools - Who's using apps to engage fans - My favorite Facebook cover images and why? - Examples of the worst preforming posts - Top 5 things every Facebook page needs
Wish you could earn money while blogging? The Vegan Blog Network connects bloggers with relevant vegan-Friendly advertising opportunities to generate revenue from their blogs. This informative webinar is designed to answer all your questions about the Vegan Blog Network and how it will help your blog. We will walk through the tools and resources available to you. Don't miss this unique opportunity, to ask questions and get answers.
If you are looking for a hands on environment to implement the approaches discussed during our recent Twitter or Facebook marketing webinar, then this workshop is for you. Learn the top strategies and techniques top social media marketers and strategists use for maximum exposure on social networks. Learn how to build facebook, twitter and linkedin connections. How to grow your business by creating topical content and engaging in conversation. This is a Hands On Session - We Will Build It and Pratice As A Group Immediate action items to make your Facebook and Twitter presence come alive and expand your reach: - Acquire more than 8 tips or tricks to engage your Facebook constituents and Build A Twitter Audience - Practice navigating between “Use Facebook as page” and self - Administer the best retweet strategies - Set up twitter and facebook scheduler apps - Administer polls and questions - How to bring in your blog posts automatically, connect with Twitter and other social networks - Top applications to use to make your Fan Page more interesting - How to set an amazing Facebook cover image/ Page Profile and twitter bios and backgrounds
If you are looking for a hands on environment to implement the approaches discussed during our recent Facebook marketing webinar, then this workshop is for you. Design a more effective page and attract clients and customers to your business. In this 2 hour workshop we will start with the basics and then move into advanced strategies. Immediate action items to make your Facebook presence come alive and expand your reach: Acquire more than 5 tips or tricks to engage your Facebook constituents Activate wall settings to allow conversation, including tags, photos, and posts Create a customized url Add an additional page administrator Practice navigating between “Use Facebook as page” and self Post more than 5 relevant status updates (links, videos, etc.) Tag, share and upload more than 10 photos. Include captions, tags, and adjusted album cover “Like” 10+ other pages similar to your topic while navigating as your page Create a spam and profanity filter Create and publish rules of engagement for your page Create an event for your page and invite friends Administer a poll question on your page How to bring in your blog posts automatically, connect with Twitter and other social networks Facebook advertising Top applications to use to make your Fan Page more interesting At the end of the course you will: understand the benefits of using Facebook for you or your organization understand how Facebook Pages work and how to set one up be familiar with Facebook’s applications - selling online, competitions, landing pages, promotions and events have formulated a plan of how to use Facebook more effectively.
Yup, Facebook is at it again, changing the features and layout of your "Page" on Facebook by March 30th. Are you ready? Do you feel like you finally got your Facebook page and strategy in place and now they changed everything? Well, don't worry, we do it together! In this webinar will start with a basic review of the "Timeline" changes, then go deeper into, what they mean for your daily management of your account. This hands on session will show you how others are leveraging timelines and major tips and pitfalls to avoid so you can distinguish your presence and your posting strategy. Topics Include: - What details in the new Facebook Page Timeline really matter - What will be the most difficult adjustments - How to leverage existing tools, customer taps and posting strategies in the new Timeline - What are the biggest opportunities with Facebook Timeline - Why does Facebook keep talking about engagement (and why you should too) - Developing a new Facebook strategy with Timelines - What does it means for Veg Businesses and Niche Markets