Tapping the Unique Power of Story and Narrative

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Start Date
Recorded :
Tue Apr 22 at 02:00 am EDT
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Since we first began talking to each other, stories have offered a uniquely powerful tool to capture attention, engage an audience, and motivate them to act. In this session, you will learn why narrative is the most powerful form of communication you have, the elements of a good story, and how to begin to build a story culture within your organization.
Class Details and Calendar
Class Details
  • Recorded :
    Tue Apr 22 at 02:00 am EDT
  • Total :
    1 Session(s)
  • Remaining :
    0 Session(s)
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Class Schedule
Session Name
Start Date
Tapping the Unique Power of Story and Narrative
60 Minute Session
Tue Apr 22 at 01:00 am EDT
About Creator
Terrence McNally helps clients tell more compelling stories, as a consultant, speaker, writer, and coach for foundations, non-profits, public agencies, and progressive corporations. Clients include City of San Jose, Annenberg Foundation, Urban Library Council, Bank Of America Neighborhood Excellence Initiative, CERES, CDC/Centers for Disease Control, Friends Of The Earth, Glaxo-SmithKline Patient Advocates, Greenpeace USA, Intel Corporation, Interface Flooring, The Robert Wood Johnson Foundation, Macarthur Foundation, Herman Miller, NASA, FINRA, Nemours Foundation, Pfizer Foundation, US Climate Action Network, League of California Cities, and Volunteers Of America. A graduate of Harvard, Terrence left teaching after a few years, and moved to entertainment to reach larger audiences. After twenty years as an actor, director, and screenwriter (Earth Girls Are Easy starring Geena Davis, Jeff Goldblum, and Jim Carrey), he realized he wasn’t fulfilling his vision. He hosts a radio interview program in Los Angeles (podcast at terrencemcnally.net). Guests have included Michael Lewis, Van Jones, Niall Ferguson, Connie Rice, Temple Grandin, and Gregory Boyle -- all of whom tell great stories. His interviews often appear in print at AlterNet.org. Terrence brings his communications experience in all of these roles and media to help clients clarify and express their messages in order to maximize their impact. His aim is that we tell more and better stories of a world that just might work.