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Driving Consumerism Digitally

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Recorded :
Thu Jan 23 at 03:30 pm EST
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Amy Cueva, CEO of Mad*Pow, and Matthew Holt, Co-Chairman of Health 2.0 partner to teach �Driving Consumerism Digitally� a course focused on the growing role of digital technology in motivating health care consumerism. Together Cueva and Holt will address market trends in relation to digital technology, identifying technical breakthroughs that have challenged and changed the global and local health technology markets, and examine how technology innovation can and should change the landscape of our health care system. This course offers a unique opportunity to combine the insights of Amy Cueva, who has spent her career developing and designing successful technology ...See All
Class Details and Calendar
Class Details
  • Recorded :
    Thu Jan 23 at 03:30 pm EST
  • Total :
    1 Session(s)
  • Remaining :
    0 Session(s)
  • Max attendees :
  • Currently Enrolled
Class Schedule
Session Name
Start Date
Driving Consumerism Digitally
90 Minute Session
Thu Jan 23 at 02:00 pm EST
About Creator
Matthew Holt, Health 2.0 Co-Chair, spent the 1990s learning from the best to be a health care futurist at Institute for the future, and a survey researcher at Harris Interactive. In the early 2000s he spent time at a PHR start-up, but since he’s been the author of The Health Care Blog, and co-founder of the Health 2.0 Conference —roles for which he was mostly self-taught! Amy Cueva is Founder, Chief Experience Officer and health care principal at Mad*Pow, a design agency focused on improving the experiences people have with technology, companies, and each other. Amy is a true believer in the power of research-inspired methodology to address the challenge of competing business goals, customer needs, and technology requirements. With the state of health care in our country rapidly approaching a crisis point, harnessing that power has become even more critical. Amy formed the Health care Experience Design LinkedIn group and chairs the HxD Conference with that goal in mind, bringing together those invested in the design of healthcare experiences to discuss best practices, trends, challenges and solutions.
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