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About This Class
Language
English
Certifications
No records
Description
Today's customers demand more from companies. They expect products, services, information and customer experiences that are timely and catered to their specific needs and desires. Traditionally, companies develop, market and support products and services based on market segmentation and demographics, assuming that the features, functionalities and messaging will meet the needs of all of the customers in a given demographic – a "one size fits all" mentality.
One major problem with traditional demographic data is this: in today’s many-to-many world, users group themselves largely based on values, interests and aspirations – not by sex, race, income and ...See All
One major problem with traditional demographic data is this: in today’s many-to-many world, users group themselves largely based on values, interests and aspirations – not by sex, race, income and ...See All
About This Class
Class Details and Calendar
Class Details
- Recorded :
Wed Apr 3 at 01:30 pm EST - Total :
1 Session(s) - Remaining :
0 Session(s) - Max attendees :
5,000 - Currently Enrolled
13
Class Schedule
Session Name
Start Date
Getting inside your customer's head: What drives their behavior?
120 Minute Session
120 Minute Session
Wed Apr 3 at 11:30 am EST
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