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The 5 Dirty Little Secrets of Demographics And How They Are Threatening Your Customer Experience

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Recorded :
Wed Apr 3 at 01:30 pm EST
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Today's customers demand more from companies. They expect products, services, information and customer experiences that are timely and catered to their specific needs and desires. Traditionally, companies develop, market and support products and services based on market segmentation and demographics, assuming that the features, functionalities and messaging will meet the needs of all of the customers in a given demographic – a "one size fits all" mentality.

One major problem with traditional demographic data is this: in today’s many-to-many world, users group themselves largely based on values, interests and aspirations – not by sex, race, income and ...See All
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Class Details and Calendar
Class Details
  • Recorded :
    Wed Apr 3 at 01:30 pm EST
  • Total :
    1 Session(s)
  • Remaining :
    0 Session(s)
  • Max attendees :
  • Currently Enrolled
Class Schedule
Session Name
Start Date
Getting inside your customer's head: What drives their behavior?
120 Minute Session
Wed Apr 3 at 11:30 am EST
About Creator
The Advanced Technology Development Center (ATDC) is a startup accelerator that helps technology entrepreneurs in Georgia launch and build successful companies. Headquartered in Atlanta’s Technology Square, ATDC serves as the hub for technology entrepreneurship in Georgia. ATDC was named one of the “10 technology incubators that are changing the world” by Forbes Magazine in 2010.
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