Referral marketing — the practice of promoting products or services to new customers by word of mouth -- is a natural fit with social media. In order to effectively participate in a referral relationship you must help the person referring you by being both visible and credible. By using mobile smartphones and tablets you can bring your reputation, contacts, and the reputation of others with you. Finally, mobile technology helps you to accelerate the follow up process for referral related action items — in the moment instead of back at the desktop.
The Technology Association of Georgia (TAG) is a leading technology industry association dedicated to the promotion and economic advancement of the states technology industry. TAG provides leadership in driving initiatives in the areas of policy, capital, education and giving, and also brings the technology community together through events, initiative programs and networking opportunities. TAG serves as an umbrella organization for 27 affinity groups, or societies, including Women in Technology (WIT). Additionally, TAGs charitable arm, the TAG Education Collaborative, is focused on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at www.tagonline.org or TAGs community website at www.TAGthink.com.