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Lauren is the author of Relationshipped, a work of non-fiction that explores the faint silver lining lurking beneath the heap of rubble break-ups leave in their wake. She also runs her own business, LOEY, as a Brand Voice Coach for spirited entrepreneurs building an online presence for their brands.
As a Brand Voice expert, she helps her clients find their words. She teaches them how to articulate their gifts in a passionate AND profitable way by backing their content with confidence. She believes in the power of authentic branding.
LOEY is a culmination of all of ...See All


University of Central Florida
BS in Advertising & Public Relations
Minors in Writing and Women's Studies

Experience and Distinctions

Upon graduating, Lauren was hired as an account executive for a creative advertising agency in Miami, FL. As much as she took a lead role in client relations and account services, she also served a major function on the creative side leading brainstorms, writing content and conceptualizing creative campaign strategies.From there, she left to build her own business as a Brand Voice coach. She coaches spirited entrepreneurs who are ready to find their most authentic voice and launch their brand's online. Her mission is to help others share their gifts with the people who need them most. Lauren is also ...See All

Other Sites
Expert Academy on LiL
2 Completed Sessions
Last Session:
Thu Mar 17 2016 at 12:00 pm EDT
Last Log-in:
Thu Jun 9 2016 at 09:47 am EDT
On Learn It Live Since:
Thursday Jan 28, 2016
Learning Intrest
About Lauren Ellman

laurenellman from Learn It Live on Vimeo.

Group Classes (2)
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In this class, I'll be explaining the difference between branding a lifestyle and running a lifestyle brand. Hint: One is a lot easier once you figure it out. I find this coming up a lot with clients. They're getting stuck trying to look a certain way and forgetting what's most important...being authentic and real in order to resonate with an online audience. A lifestyle brand (ie: Lauren Conrad, Gwenyth Paltrow's GOOP, etc.) curate inspiration with a desired aesthetic to promote a specific lifestyle. However, a branded lifestyle (ie: Gabby Bernstein's "Spirit Junkie", Kate Hudson's "Pretty Happy", etc.) serve as proof of concept that their methods work. They share their story through images and content related to their lifestyle in order to sell their methods. That is what I want to help YOU do! Use your lifestyle as a branding tool to turn your passions into profit.
There are many different kinds of love, but the trickiest of them all is the love we must fall in with ourselves. Based on a chapter from Lauren's book Relationshipped, this class will teach us why we must first love ourselves before we can ever love another.
Learning Materials